Southwest has made a huge impact and is definitely the "secret sauce". I am more surprised to see Delta respond vigorously and also do well. This is impressive traffic in a weak economy, and I'll have serving of that crow. It does not excuse the waste and abuse of resources that are still occurring, but strong revenues can overcome a lot of problems.
The next big test is autumn and winter. When Delta had more service here circa 1995, it did great in the summer and very weak in winter for an overall 55 percent load factor. Delta has the option to reduce service in the winter as usual, but Southwest's deal with St Joe is for 4 nonstop destinations and 2 departures to each daily. Not sure how much flexibility in that, but right now they are on a roll and congrats are in order.
Thursday, July 29, 2010
Congratulations ECP
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